Snowboard company obrien says it’s moving to a new, more cost-effective business model
First the skis, now the snowboards.
In the US, ski boarding companies can’t compete with the likes of Ski Academy, a $100 million-a-year chain of ski schools that also operates a $50 million business in Canada.
For most businesses, the biggest risk is the ability to compete with a competitor.
But in Canada, the ski industry is in the midst of a renaissance, and now many businesses are looking for ways to diversify their revenue.
The new model is being described as an “innovation bubble,” where the big players can take advantage of cheaper and more convenient ways to serve their customers.
“It’s a lot easier to compete in this business model than it used to be,” says Mike Lohr, CEO of Obrien Snowboards.
“It’s an exciting time in the ski business.”
Obrien’s business model relies on the idea that people are not only attracted to the ski experience, but also the company’s customer service, customer service experience, and the quality of its product.
Obrien sells a full-length snowboard with a premium price tag of $99, which is $40 more than most other skis.
The company’s products are priced from $25 to $80 per board, depending on the model.
It also sells a number of boards with the brand name and price tag in place, which customers can then resell.
Obrien is now offering a service called “ski boarding” that can be purchased in-store or online for $5.
“We have about 30 stores that have this service,” says Lohm.
“We’re also trying to get in to a couple more retail stores.
We have some really big stores in Vancouver and Toronto.
And then we have some smaller stores.”
Obrie also offers online shopping at $3.99 a board.
This service can be accessed through its website.
The price tag is $35 a board, which includes delivery, delivery pickup, and shipping.
Obriens service also includes the option of taking advantage of “skateboarding” discounts offered by brands like Kona, which sells ski accessories like helmets and snowboard socks for $15.
Obrien also has its own “Skateboard Summit” program, where customers can shop for new skis and accessories for a discount.
The company also sells board bags, which are not necessarily board bags but are the most common form of snowboard equipment, at a price tag from $50 to $200.
“It was always our intention to be a snowboard company in Canada,” says Mark Wurth, Obrien’s chief operating officer.
“That’s why we chose to be in Canada.”
But there is one major drawback to the business model, and that is that Obrien can’t provide customers with a service like “skiboarding” in the same way as other retail chains.
Obrients board bags do not come in the shape of a full length skiboard, but instead have a length of 4 inches and are usually made from recycled wood, like a tree trunk.
Obrien does offer some “snowboard kits” for those who need to add a new board, but those do not include the board bag, and are designed to work with a regular skiboard.
To make it easier for customers to choose the right board, Obriens customers also get a complimentary instruction and instruction video when they purchase a board bag.
(The video and instruction are also available on Obriens website.
Obrien has also started offering a “scoop bag” for customers who want to add snowboard accessories to their bags.)
“Skateboarding was always a core part of our company’s mission and a core element of our customer’s experience,” says Wurst.
“Now, in a business like this, we’re focusing on bringing customers new experiences, and also bringing customers to the board.”
Obrey’s strategy for diversifying is similar to that of many other businesses that have gone online in recent years.
In fact, some of the companies are already investing in a new business model called “digital boarding.”
In addition to offering a range of products that customers can use, some other retailers offer discounts for skiers to add more value to their boards.
For example, Snowboard International is one of the few companies in the US that offers discounts on snowboard bags, and offers them at an additional cost.
According to a report from The Wall Street Journal, SnowBoard International has more than 5,000 stores in 50 states, and has nearly $2 billion in annual revenue.
The website also states that SnowBoard has a net profit of $1.4 billion since it started operations in 2010.
Snowboard International did not respond to multiple requests for comment from TechRadars questions about how the company is using the savings to expand