Why you should buy a ski boot instead of a board
The top ski industry execs are calling for a boycott of the popular board and ski boot models in an attempt to keep the trend from taking off.
The industry is in the midst of a resurgence after years of stagnation, with sales of boards and boots up more than 20% year-over-year in the past year, according to data compiled by The Wall Street Journal.
The trend of board and boot sales is driven by the demand for premium snowboard and ski boots, but it’s not just skiers and snowboarders who are getting in on the action.
The popularity of board skis and ski skis has spurred a slew of new skis designed specifically for the outdoor sports market, according a report by The National Ski Association.
A report by the Consumer Product Safety Commission this month said that the spike in snowboard sales is a direct result of the popularity of ski boots and boards.
According to the report, ski boots were the top consumer item in the outdoor recreation market in the first half of this year.
However, a number of the new models are being sold to the sports-entertainment market, which is growing rapidly as people opt for less expensive, lightweight options.
The CPSC report also said the number of people who use skis in outdoor sports rose slightly last year to 8.1 million from 7.7 million.
Ski boots and skis were the third most popular outdoor footwear, according the report.
According the CPSL, more than 4.1 billion skis are sold annually in the U.S., with the popularity and demand for ski boots having grown rapidly in the last decade.
“It’s not a trend that’s going to go away,” Chris Nierenberg, CPSlC vice president of public affairs, said in an interview with CNBC.
“But the trend is clearly growing.
So we’re hoping it’ll continue to increase.”
But some are calling on consumers to rethink the ski boot trend.
The Wall St Journal reported this week that ski boot sales have been declining since last summer, after falling as much as 50% last year.
“Skis are not the new skateboard,” said Chris Anderson, the CEO of Nite Rider, a ski company that is developing a new model.
“They’re not going to become the next skateboard.”
In response, Nite Riders CEO Eric Cram has issued a statement saying, “We will not be selling our products for skis.
We’ve always had a commitment to our customers to keep them safe.
We will not offer a ski-boot-type product in our stores.”
Anderson said that Nite has not been able to meet the demand of customers for a ski boots product because they aren’t as affordable as the board.
Nite riders, who are not skiers, are also facing increased competition from ski boots.
“Our competition is not from skateboard companies,” Anderson said.
“There’s no skateboard competition.”
Ski boots are now available in a variety of different styles.
The popular board style, the Xtra, has a slimmer and wider handle for increased traction.
The new Xtra XS, a slightly more expensive ski boot, is lighter than a board and features a softer and sturdier handle.
The XS has become the top snowboard model of 2016, with the XS1 the top selling model.
The more affordable board style Xtra is designed for those with a smaller frame and a shorter reach than those who are taller.
The Sorento X, a board skate, has narrower handles for increased grip and better traction.
In addition to skis, NITE Rider has released ski boots for snowboard riding and snowboarding, according, the company said.
But, Anderson said, ski boot manufacturers haven’t really been focused on creating a snowboard-ready product.
“We’re not the biggest snowboard company in the world, we’re not building the next snowboard, and we don’t make skis,” he said.
Anderson added that there’s still a lot of growth happening in the ski industry and that the new snowboard models are just the beginning.
If we’re going to survive as a snowboarding company in a snow environment, we need to create something that is as snowboard as possible.”